Chief Marketing Officer (f/m/d)

Permanent employee, Full-time · Zentrale (Wien)

80,000 € per year

Do we have your attention?

As our strategic marketing leader you will scale high-performing teams, drive profitable growth in an international setup and unlock and amplify opportunities in a complex customer journey. You challenge assumptions, prioritize growth levers with precision and bring clarity to complex decisions. Are you ready to shape the future of one of Austria’s leading D2C brands - owning a high-impact marketing engine across performance, content, and customer experience? If so, we’re excited to meet you!

We’re hiring a Chief Marketing Officer (CMO) (f/m/d) to own and improve our marketing strategy and execution, enhance a hungry team and elevate our brand internationally.

Your areas of responsibility

Team & Culture Leader

Mentor high-caliber leaders; create a culture of ownership, candor, and rapid experimentation.
Hire ahead of the curve so bandwidth never slows momentum.
Lead by example, inspire others with your passion for growth, impact and a positive approach to get things done.

Strategic Sparring & Priority Setting

Pressure-test roadmaps, spot big bets or needed pivots early, and ensure synergy between departments lifts the overall potential.
Ensure team progress in opportunity enhancement.
You ensure OKRs are set in a smart way, check progress and how to back them with execution

Customer Journey Optimization

You enhance our playbook to monitor, test and improve our full customer journey - from the ad impression to the post purchase experience.
This is a multi market, multi channel, multi product setup and you have the skill and will to understand it and break it down to create manageable responsibilities that lead to opportunities.

Brand Story that Converts

Elevate “Unique by Nature” through thumb-stopping creative, premium shoots, collaborations, and limited drops.
Combine product related content to other approaches to evaluate their impact.
Evaluate brand effects and tweak longterm positive indirect measures like WOM and brand searches.

Cross-Functional Growth Catalyst

Partner with Product on insight-driven launches.
Sync with Ops & Finance to ensure healthy contribution margins as we scale.

Techy at heart

You understand crucial software needed to perform in the digital space.
Performance tracking, analytics data points and website site speed are performance angles and you know how to spot opportunities there.
You translate between Marketing and IT team to push for better reporting & performance - ensuring that data & tech is actually helping us.
You stay up to date with the fast paced environment, bringing AI opportunities with you and testing new tools to find out about efficiency enhancements.
You are flexible in usage of software stacks, understanding pros and cons and therefore finding the real opportunities beneath the surface.

Your profile

You’ve scaled a consumer brand from ~€50 M to €150 M+ or equivalent, stewarding >€10 M budgets.
Your radar spots underpriced attention before competitors notice.
People follow you: directs describe your leadership as clear, challenging, empowering.
You love speed + craft: bureaucracy drains you; premium details energize you.

Enjoy our benefits

Big budgets and founder‑level agility
Elevate an already strong team, build careers along your own
Own the chapter where a niche gem becomes a global icon
Vienna HQ, hybrid freedom, outdoor team retreats
Competitive base, performance bonus, development stipend

These and many other exciting benefits will await you at Holzkern.
But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us!

Hard Facts

Start of employment: asap
Working Hours: 38,5h (full-time)
Salary(FT): The salary for this position is at 80.000€ gross per year and attractive on-top bonus. Your actual wage depends on your professional experience and qualifications.
Location: Our headquarter in Vienna, on a hybrid WFH basis

Do you want to have a real impact with your work and see your growth playbook come alive? Send us your CV and a brief note on why you’re the perfect fit - we can’t wait to meet you!

Your #TeamHolzkern

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About us

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We’re proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world!

As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.

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If you have any difficulties uploading your data, please contact us directly via email at job@holzkern.com.